Tuesday, March 07, 2006

Wal-Mart Using Bloggers To Improve Public Relations

The New York Times reported that Wal-Mart is working directly with bloggers to improve its public image. Wal-Mart is very interested in developing a relationship with independent bloggers to promote their public image. The problem is that many of these bloggers are not indicating that the information they are posting is coming directly from Wal-Mart headquarters, word for word.

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