Betting On the Profit Potential of a Movie

Investments can kill you, or so says The Motley Fool, so beware. However, the following sounds fairly benign, or is it?

We know Wall Street can create an investment vehicle for just about anything and everything, and that includes the movies. That's right, futures trading on box office returns. Soon, betting on the profit potential of a movie will become reality as the second film business applied to US regulators to set up a “movie derivatives” exchange. The Commodity Futures Trading Commission (CFTC), began seeking comment on an application by privately-held Veriana Networks to operate Media Derivatives as an “electronic exchange for contracts based on box office movie revenues”.

Wait. What about Domestic Box Office Receipt Futures (DBOR Futures), from Cantor Exchange, a subsidiary of Cantor Fitzgerald, L.P.?