Monday, March 31, 2008

Not All Brands Are Created Equal


Apple, Google, Microsoft, Coca-Cola, McDonald's and Starbucks seem to dominate the results from Interbrand's Brand channel 2008 Brandjunkie Survey:

What brand would you most like to sit next to at a dinner party?
Top answers:

  1. Apple
  2. Virgin
  3. Google
  4. Coca-Cola
  5. Nike
  1. Chanel
  2. Victoria's Secret
  3. Microsoft
  4. Nokia
  5. Absolut
  1. ARMANI
  2. Diesel
  3. innocent
  4. BMW
  5. adidas
  1. Disney
  2. PRADA
  3. Starbucks
  4. None
  5. Louis Vuitton

What brand, if sent back 100 years would have the biggest impact on the course of history?
Top answers:
  1. Apple
  2. Microsoft
  3. Google
  4. Coca-Cola
  5. Ford
  1. IBM
  2. McDonald's
  3. Virgin
  4. Nokia
  5. Nike
  1. None
  2. Sony
  3. Greenpeace
  4. Toyota
  5. Durex
  1. Boeing
  2. Intel
  3. USA
  4. GE
  5. Starbucks

What brand that no longer exists would you resurrect?
Top answers:
  1. None
  2. Pan Am
  3. ATARI
  4. TWA
  5. Cingular
  1. Oldsmobile
  2. Marathon
  3. Compaq
  4. IBM
  5. MG
  1. Polaroid
  2. Baniff
  3. Eaton's
  4. Studebaker
  5. Netscape
  1. Ansett
  2. Fresca
  3. Amena
  4. Plymouth
  5. TAB

Which brand do you want to argue with?
Top answers:
  1. Microsoft
  2. Apple
  3. None
  4. Coca-Cola
  5. McDonald's
  1. Wal-Mart
  2. Starbucks
  3. Nike
  4. Sony
  5. Google
  1. General Motors
  2. Dell
  3. Pepsi
  4. AT&T
  5. BP
  1. USA
  2. Ford
  3. Yahoo!
  4. Levi's
  5. Shell

Brandchannel If you were to describe yourself as being a brand, what brand would you be?
Top answers:
  1. Apple
  2. Nike
  3. Coca-Cola
  4. Virgin
  5. BMW
  1. Audi
  2. Target
  3. Toyota
  4. None
  5. Google
  1. Sony
  2. adidas
  3. Mercedes
  4. Chanel
  5. Pepsi
  1. Volkswagon
  2. Puma
  3. MINI
  4. Starbucks
  5. Disney

Which brand inspires you the most?
Top answers:
  1. Apple
  2. Nike
  3. Coca-Cola
  4. Google
  5. Starbucks
  1. Virgin
  2. BMW
  3. None
  4. Target
  5. Nokia
  1. Innocent
  2. adidas
  3. Dove
  4. Barack Obama
  5. Mercedes
  1. Disney
  2. Chanel
  3. Toyota
  4. Sony
  5. IKEA

If you could rebrand any brand, what brand would it be?
Top answers:
  1. Microsoft
  2. USA
  3. Ford
  4. Coca-Cola
  5. Pepsi
  1. General Motors
  2. None
  3. Gap
  4. Starbucks
  5. Sony
  1. BMW
  2. Nike
  3. Apple
  4. Reebok
  5. McDonald's
  1. Wal-Mart
  2. Levi's
  3. Mercedes
  4. Avon
  5. Sears

What brand can you not live without?
Top answers:
  1. Apple
  2. None
  3. Coca-Cola
  4. Google
  5. Starbucks
  1. Nokia
  2. Microsoft
  3. Pepsi
  4. Nike
  5. Sony
  1. McDonald's
  2. Colgate
  3. Nestlé
  4. Blackerry
  5. adidas
  1. Intel
  2. Procter & Gamble
  3. Dell
  4. BBC
  5. Target

What brand is most likely to revolutionize the branding industry in the next five years?
Top answers:
  1. Apple
  2. Google
  3. Doesn't exist yet
  4. Facebook
  5. Nike
  1. Nokia
  2. Virgin
  3. Microsoft
  4. YouTube
  5. Barack Obama
  1. Sony
  2. Toyota
  3. Coca-Cola
  4. Interbrand
  5. Starbucks
  1. Target
  2. Second Life
  3. China
  4. Samsung
  5. innocent

What brand do you think is truly (going) "green"?
Top answers:
  1. None
  2. Toyota
  3. BP
  4. The Body Shop
  5. Honda
  1. General Electric
  2. Virgin
  3. Patagonia
  4. Greenpeace
  5. Whole Foods Market
  1. Marks & Spencer
  2. Apple
  3. Wal-Mart
  4. Starbucks
  5. Innocent
  1. Shell
  2. BMW
  3. Seventh Generation
  4. Aveda
  5. Clorox
2007 Best Global Brands

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